Bajan bombshell, Rihanna has usurped former Spice Girl Singer Victoria Beckham to become the new face of Giorgio Armani.
Prior the announcement of the endorsement deal with the Grammy award winning singer, owners of the fashion label had declared Rihanna as the face of their Armani Jeans and Emporio Armani Underwear Collections.
“Rihanna is a great artist with a personality, charisma and energy that captures the young and contemporary essence of Emporio Armani Underwear and Armani Jeans perfectly”. Giorgio Armani explained.
On becoming the new face of Giorgio Armani Rihanna said she has “always really admired Giorgio Armani and his elegant work”.
“ I never dreamed I’d be able to collaborate with him to design unique, modern and fun clothing‘, said the singer”. She concluded.